Faded signs

Faded signs. 2023.

This photograph sits somewhere between nostalgia and unease. The billboard sells a cartoon version of childhood, all mint green and friendly curves, while the wall that holds it is cracked, sun bleached and tired. I was interested in that tension, the way cheerful advertising clings to a surface that has clearly had a harder life. The piece looks at how brands follow us into adulthood, still promising simple pleasure against backgrounds that tell more complicated stories.

70 mm • f/5.6 • 1/1250 sec • ISO 200